PROJECTION MAPPING Projection mapping uses custom software and other technology to merge projected images so they transform almost any surface into illusions of endless possibilities. Flat or odd-shaped surfaces, such as buildings, interior spaces, and natural landscapes can be masked with visuals easily, and cost-effectively. This technique is ideal for branding, entertainment, and event presentations.

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. This new technology adds graphics, sounds, haptic feedback and smell to the natural world as it exists. Video games and cell phones